A lot of us understand that when a business uses the word “brand”, it encapsulates our minds with trust and quality. At the same time, it helps us to improve on the buying cycle of the consumer. 

Now we translate this into Marxtrade and how it can help you build your brand. It also means your experience in the field or the industry. We associate a brand to a business or an entity, and when we do that, we feel that they will deliver and surely they do. 

The business or the entity to maintain its brand will make sure that this is not impacted by a failure in the work they are expected to deliver. However brand does not necessarily mean that there is no room for failure but that to happen, is at a lower scale. 

In building our brand, we spend time and effort, whether through marketing or through our sales funnel, to demonstrate what we represent and how we can deliver. It then needs to be translated into the consumer who intends to buy. In the world of service, consumers' understanding of what they expect to receive differs because it is their thoughts and not yours. 

Perhaps, this could also mean their understanding of what you are saying. It does not mean that you have failed when they, consumers don’t receive what they expect but it's their lack of understanding or giving thought to what has happened. 

So when you set out your services, be sure to be clear of the deliverables because when things goes wrong, you will be able to say that you have met those expectations. 

How to improve your brand

In the professional market, you need to build both knowledge on your consumer and what is required to deliver that service. Market knowledge is a key fundamentals of building a vision and a brand. 

We see a lot of small enterprises who decide to market their services, fail to understand what the market has and the demand of the consumer. To deliver what a consumer wants is the roadmap to the brand development. Buying process of a consumer is part of how you put your brand into the market. 

Vision is the key element of the brand and creating the awareness of that vision. Yes, vision is key because you need to have an idea of what you stand for and how to deliver that service you intend to provide. Our website and building of the profile of Marxtrade is your driving force to showcase to other professionals of what your vision is and how you aim to deliver that service. 

Simply using words that people want to hear or that you intend to demonstrate something your not doing, will impact your name; thus the brand you have been trying to deliver to the consumers. Have an identify of what you represent and that is the beginning of your brand. 

Marketing the brand to the market

Research and identifying your key consumers are the gateway to the funnel of sales. Most start-ups or small businesses fail to understand their consumer and lose a lot of their marketing budget to the wrong marketing strategy. 

This is where commercial experience is vital for a service provider and having someone to look at your marketing strategy is a key element to building your brand. 

Understand your market and then build your marketing strategy including where you intend to market your brand to the right audience. You may be publishing materials to the wrong audience and this impacts your brand, because obviously, the people that need your business, are not listening. 

Marxtrade intends to change this through behavioural design. We are building in our backend through the use of science, bringing ideas and innovative behaviours on how we connect with professionals. Globalisation is the key to Marxtrade. We need to change the market space to what is in demand and place those professionals in the right environment. 

Our key driver is connecting professionals in a platform that can help other professionals navigate to their needs, supporting their consumer delivery and help to build professionals brands in the right way. 

How to channel your brand to the right audiences

Following our recent research conducted, we have found that most of the professionals spend time building their brand in the wrong way. How so? We may reach out to professionals we find on various platforms, and look at the key indicators of their review, or it may be, what they have delivered. The failure of such methods is that, we don’t understand our brand other than associate this with selling. 

Brand does not always mean the volume of sales but this is a true indicator that something is working and the service is in demand. What we need to do, in order to ensure our brand is what we represent, is to build our brand strategy including what we aim to deliver and then create segments for it to be delivered. You then have a good opportunity to build an audience that needs your brand; thus sales are one of the beneficial factors. 

You are then in a position to grow this. This is because you represent your brand as you have understood what you intend to achieve and then you would be able to replicate what your delivering through professionals, who will continue your brand through the delivery of the work. Master your brand strategy and the sales will then follow.